MRKT Assignment Example | Topics and Well Written Essays - 500 words

MRKT - Assignment ExampleI consider fabric, design and something new in the designs. As it is Armanis and Italian brand newness can be expected from the clothing and make accessories. I think the brand has been positioned for the customers who do not inclination money when it comes to their clothing needs. The touch, feel, style and fit are the critical factors of consideration for me. Creativity, talent and fruition each are crucial aspect of any fashion product. Armani has positioned itself at amply end segment of consumer. Client at this segment are not large in number but offer high volume in sales. Unit price of products are much higher than the available substitutes. Armani has established itself for its credibility in terms of the brand value offered and as a corporate citizen. Armani brands have been targeted for the luxury product market segments. The clothing and fashion products offer signature characteristics like fit and finishing of the clothing. Each product is pre pared with a great detailing which is available to the client during the decision making process. Armani has also extended some of the brand categories to the mass-markets i.e. jeans. However the success of Armani is payable to the well established name and credibility offered by Armani brands. Products are produced with great level of expertise.