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Advertising and manipulation ENCG Agadir Introduction Advertisements atomic number 18 located all told over: in the street, television, magazines contempt all these divisions of advertisements the goal is always the like: Sell. No companionship can stir benefits and money without selling its products which gives advertising a huge importance to solar day. The boastful competition and the obsession to make big amounts of money get advertisers try to get the aid of consumers and influence them to buy a product or a service by all possible ways: safe or not, true or misleading, its doesnt rattling matter. With almost the same timber of products and their close prices, the competition among companies has created another way to make the variety: Emotional intelligence. It aims at psychology of consumers to make them take decisions powerfully motivated by emotional rather than rational needs. thence the work presented in this dissertation aims to answer the question: Does advertising manipulate us as consumers? Literature review Consumers are exposed to hundreds of commercial messages per day in one form or another -- from the boring, copy-laden radio set commercial to the tardily skimmed, forgettable newspaper ad, and from the billboard on the side of the jalopy to the logo on the side of the building.

The fair American for practice session is exposed to about 3000 advertising messages a day, and globally corporations shed over $620 billion each course to sell their products by advertising. (Union of Concerned Scientists Website: http://www.ucsusa.org/publications/guide.ch1.html ) Almost none of these advertisements use! rational arguments anymore; the emotional language dominated the broadcast messages. In his control The Society of the Spectacle Guy Debord denounced since 1967 to a world related to commodity fetishism, engaged in a process of day-and-night production of pseudo-needs. The spectacle is not a collection of images; rather, it is a social...If you need to get a wide-cut essay, order it on our website: BestEssayCheap.com

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